Gilles Durouchoux

A leader should choose this talk because it answers a major challenge of today: bringing their teams along in a world in permanent transformation. When everything is changing — organisations, tools, reference points — facts alone are no longer enough to create buy-in. This talk shows, in a concrete, embodied and documented way, that stories are what give meaning, reassure, align and mobilise people over the long term. It delivers immediately actionable keys to turn communication into a lever of engagement and to restore collective energy where there is resistance or fatigue. Key takeaway: to tell is to win, because telling is connecting. And connecting with one another is what builds the desire to act together.